Social Media Strategy for EdTech Businesses- Examples+ and Tips
Social Media Marketing Strategy can be utilized in any field of work.
And Educational Technology (EdTech) is a transforming field in modern-day life.
If you want to keep up with your competitors in the market for Educational Technology (EdTech) then a social media strategy for marketing educational businesses is an effective way to succeed.
Social Media provides different channels to promote your EdTech Business- social media engagement with your audience, running paid ads, and doing marketing for your educational institutions and businesses.
According to MARCEL BROERSMA University of Groningen, The Netherlands, the following are the sayings on Audience Engagement:-
As EdTechs are providing flexible learning platforms to students as well as to educators, Social media for Edtech, marketing strategy is essential to bring traffic to the websites and platforms, build brand awareness, and make audience connections.
How to do Social Marketing for EdTech Business?
The Educational Technology Industry has seen explosive growth over the past decade.
The COVID-19 pandemic initiated the adoption of online learning, making EdTech solutions more indispensable than ever. This rapid growth presents great opportunities in social media for EdTech companies to leverage social media effectively.
EdTech is a revolution in the learning phase, and it is expected that the market size of Education Technology Companies to expand up to $410.2 Billion with an increase of 16%.
- Social media platforms are essential tools for EdTech companies to implement a comprehensive marketing strategy.
- They enable direct engagement with students and offer a platform for showcasing products and insights in the education sector.
- A well-defined social media strategy is crucial for building brand awareness and establishing authority in the field.
- It helps attract potential audiences and nurture existing customer relationships.
- Social media is instrumental in providing customer support and fostering a strong online presence for Educational Companies.
As per the research paper of IRJC International Journal of Social Science & Interdisciplinary Research:
Increased investment in social media marketing: Marketers are recognizing the value of social media for reaching and engaging their target audience, leading to a 25% increase in ad spend.
A strong link between likes and engagement: The study found that a significant 84% of "engagement" or clicks can be attributed to likes generated through Facebook advertising. This suggests that likes are a valuable metric for measuring the success of social media campaigns.
Steady growth in fan base: Brands are seeing an average monthly increase of 9% in their fan count, which translates to a 108% annual growth rate. This indicates that social media platforms are effective in helping brands build a loyal following.
Defining Social Media Marketing for Your EdTech Brand
Every educational technology or institute is on social media for growth with management.
So, to stand out in the competitive crowd of EdTech, it is important that you define your brand identity.
Whether your EdTech Company serves innovative technology or exceptional content, personalized learning patterns, or affordability?
Understanding and defining your USP (Unique Selling Proposition) for crafting an effective social media strategy for EdTech.
A study by Aalto University School of Business shows the distribution of startups in Edtech:
As social media’s basic niche is to make connections, it is crucial to create detailed personas for your target audience.
Knowing their demographics, pain points, goals, and preferences.
As far as social media marketing for EdTech is concerned, you can tailor your marketing strategy content to relate to people, their needs, and interests.
Align your social media goals with your EdTech business objectives, be it increasing website traffic, generating leads, boosting sales, or enhancing customer satisfaction. Clear and measurable goals are crucial for success. Explore detailed insights on EdTech social media strategy and its impact on business.
Television's reach has expanded to 96 percent of the total audience.
The media share is spent more on television, i.e., 39 percent (Rs 26,869 crores), followed by print, i.e., 29 percent (Rs 20,110 crores), compared to digital media, which is 20 percent (Rs 13,683 crores), where social media spend is Rs 3,835 crores.
The social networking user's penetration in India has escalated from 19.13 percent in 2015 to 54.58 percent in 2021, and by 2025, this is expected to reach 67.4 percent.
Selection and Optimization of Social Media Platforms for Edtech Marketing
Social Media is the most essential tool for marketing strategies.
Social Media is the hub of available platforms, but not everyone is created equal. Different platforms serve differently in terms of demographics or their unique purposes.
Here, considering social media marketing strategy for EdTech platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube can be the right and effective choice.
Thus, it is crucial to choose platforms that align with your niche of service.
Different platforms provide valuable insights into your social media marketing strategy for EdTech businesses, so you can know who your audience really is.
Digital channels on distinguished platforms are meant to reach your target audience and connect with them, creating engaging content to showcase your social media marketing strategy for EdTech.
According to the reports of BRAC Business School:-
Different social media platforms offer unique advantages and can play specific roles in social media marketing strategy for tech.
Here's how various platforms can be important for your EdTech marketing efforts:
1. Facebook
With 3 billion users, Facebook is a powerful platform for marketing strategies, fostering quick connections. Ideal for tech brands, it facilitates community building through groups for educators, students, and parents to discuss and share experiences.
Its robust ad targeting options enhance brand building by reaching specific audiences based on demographics, interests, and behaviors.
Matthew Gardenghi, Senior Manager, IT Academic Technologies at Bob Jones University, asserted that decisions about products are less important than dedication to implementation: “Even a product that is not maybe 100% the best pick, not the perfect product, can succeed very well and advance the organization when the team selecting and implementing it have the commitment, the money, and the resources to make it succeed.”
2. YouTube
With a massive user base of 2.7 billion, this platform is renowned for educational content. Utilize YouTube for your EdTech social media strategy by creating concise and impactful video tutorials showcasing your tech tools.
Khan Academy's YouTube Channel
Leverage YouTube's influence as the second-largest search engine to effectively explain complex concepts and highlight the value of your Educational Technology products.
3. LinkedIn
Leverage LinkedIn's professional network with its 875 million users for your EdTech business. Connect with educators and administrators, share thought leadership content, and establish your company as an industry authority. Ideal for B2B marketing, especially if your tech solutions target schools or institutions.
Build Engagement with the audience through EdTech Marketing strategies
Your content should provide value to your audience when considering social media marketing for EdTech.
Share educational content, such as tutorials, webinars, e-books, and blog posts, to position your brand as an expert in the field.
Keep the content relaxing, informative, engaging, and visually appealing. However, this social media strategy for EdTech businesses will produce engagement with the target audience.
- Consistent Posting: Regularly share valuable content.
- Hashtag Strategy: Use relevant hashtags to increase visibility.
- Influencer Collaboration: Partner with influencers for a wider audience reach.
- Prompt Engagement: Respond quickly to comments, messages, and mentions.
- Community Building: Host Q&A sessions, discussion forums, and live events.
- Interactive Content: Use polls, quizzes, and contests to boost engagement.
- Feedback Integration: Act on user feedback to enhance EdTech offerings.
Use Paid Social Media ads for your Educational Technology Marketing
Social Media ads and promotions can be a highly effective way of promoting your educational technological products to your target audience.
Invest in paid advertising to amplify your reach through the social media marketing strategy for EdTechs.
Platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads offer targeted advertising options. Craft compelling ad copy and visuals that speak to your audience's pain points and aspirations.
Regularly monitor the performance of your paid campaigns using social media analytics tools. Adjust your ad spending and targeting based on the data to optimize your ROI.
Measuring and adjusting marketing strategies for EdTech Businesses
How will you analyze your success or failure on social media for the EdTech Business?
By measuring accurate statistics and adjusting the social media strategy for your EdTech business accordingly,
Determine which social media marketing strategies are most relevant to your goals.
Common KPIs for EdTech social media strategies include engagement rate, click-through rate, conversion rate, and customer satisfaction scores.
- Posts that are educational, informative, and visually appealing tend to have higher engagement rates.
- Posts that include clear calls to action and relevant links tend to have higher CTRs.
- Landing pages that are optimized for conversions and relevant to social media posts tend to have higher conversion rates.
- EdTech companies can improve their CSAT scores by providing excellent customer service on social media, responding to customer inquiries promptly, and resolving customer issues quickly and efficiently.
Use Social Media tools like Google Analytics, Facebook Insights, and Twitter Analytics to track and measure your social media performance.
Analyze data regularly to identify trends and areas for improvement!
Case Studies: How to be Successful with EdTech Social Media Marketing Strategies
1. Khan Academy
Khan Academy's social media strategy for EdTech focuses on providing free educational content and fostering community engagement.
Khas Academy has a crazy number of subscribers.
The next question in your head will be? How to gain this huge number of subscribers on YouTube?
Their YouTube channel, with over 7 million subscribers, features instructional videos on a wide range of subjects.
Khan Academy also actively engages with its audience through live Q&A sessions on platforms like Facebook and Twitter, addressing student queries and concerns.
2. Coursera
Coursera leverages a social media marketing strategy for EdTech with LinkedIn effectively to target professionals seeking career advancement.
They share success stories of learners who have benefited from their courses, creating a sense of trust and credibility.
Coursera also partners with universities and industry leaders, showcasing their courses and certifications.
3. Duolingo
Duolingo’s social media strategy has mastered the art of engagement with the audience.
Their language-learning app is promoted through engaging quizzes and challenges on platforms like Instagram and Twitter.
Duolingo's icon, the Owl, has become an iconic figure in the EdTech world, adding a fun and memorable element to its brand, which is considered a creative marketing strategy.
Educational Technology Startups: How does social media for EdTech Startups work?
In the rapidly evolving landscape of educational technology, social media has emerged as a powerful tool for edtech startups to connect with their target audience.
From promoting innovative products and services to fostering collaborative learning communities, social media platforms provide a unique avenue for these startups to engage, inform, and inspire educators, students, and parents alike.
But the question is how one can initiate their edtech startup on social media platforms.
Through the above-mentioned research papers, it’s clear that the global EdTech industry is growing rapidly and is attracting significant investment.
With a Global EdTech venture capital investment in 2022 of $10.6B.
The findings also tell about EdTech Startups in Bangladesh; the EdTech startup industry in Bangladesh is still in its early stages of development, but It grows rapidly.
According to Royce Kimmons:- 44% of schools in the U.S. use Facebook. (Kimmons et al. 2019). 69% of adults in the U.S. also use Facebook. (Perrin and Anderson, 2019)
There are 7 EdTech Startups in Bangladesh that are high on growth, i.e., 10 Minute School, Programming Hero, Ostad, Bohubrihi, and Quizee.
EdTech startups in Bangladesh are still in the early stages of development and are looking for funding to grow businesses.
- Bangladesh's EdTech startup industry focuses on test preparation solutions and online learning due to high demand.
- An effective social media strategy for EdTech startups involves a well-planned posting schedule.
- Scheduled posts demonstrate consistency in social media marketing for EdTech.
- EdTech scheduling in social media marketing entails planning and scheduling posts in advance.
- The goal is to reach the target audience, promote products and services, and achieve social media marketing objectives.
According to the research paper of Columbia University, Sources of Information on EdTech Products and Trends:
Conclusion
In the ever-evolving world of Educational Technology, a well-crafted social media strategy for EdTech Company is your key to success.
By understanding your audience, optimizing your profiles, creating valuable content, and staying ethical and compliant, you can build a strong brand presence in the EdTech space.
Continuously measure, analyze, and adapt your social media marketing strategy to stay at the forefront of this transformative industry.
There will be success on your way to making a meaningful impact in education through social media.
FAQs for EdTech Social Media Marketing
1. Can I use social media, strategy for EdTech for my educational company for free?
Yes, you can. It is simple; all you have to do is plan your social media strategy on a particular platform first and then start marketing for your edtech business.
2. Where I can schedule my LinkedIn posts to practice social media marketing strategy for EdTech business?
Social media marketing strategy for EdTech through Creatosaurus’s Cache App for free.
3. Which is the best social media platform for educational institute promotion?
- YoutTube
- Facebook