Social Media Marketing for Furniture Stores
Social media has become an integral part of every business in today's digital age. Furniture stores are no exception and are rapidly expanding their social media presence to reach a wider audience.
According to the study conducted by Statista in 2019, we can see that online furniture sales are booming.
Social media marketing for furniture stores is very efficient for increasing brand awareness, driving website traffic, and boosting sales. In this article, we will explore some of the most popular social media strategy for furniture stores can leverage to enhance their online presence and grow their business.
Social media marketing for furniture stores involves creating engaging content and managing social media accounts. To manage your social media accounts easily and efficiently you can use social media management tools.
Why Does Having Social Media Marketing for Furniture Stores Matter?
The worldwide online furniture sales are expected to grow at an average annual growth rate of 10.0% between 2019 and 2023, resulting in a market volume of $289.3 billion in 2023. Having social media marketing for furniture stores matters for several reasons:
Reach a Large Audience with Social Media for Furniture Businesses
Social media platforms have billions of active users, which means with social media for furniture businesses, furniture stores can reach a large number of potential customers with their marketing messages.
Social Media Helps in Target-Specific Audiences
Social media platforms allow businesses to target their marketing messages to specific audiences based on demographics, interests, and other factors. This social media strategy for furniture business can help furniture stores reach the people who are most likely to be interested in their products.
Build Relationships with Customers Using Social Media
Social media platforms provide a two-way communication channel that furniture stores can use to build relationships with their customers. This social media marketing for furniture stores can help to create a sense of loyalty and trust, which can lead to increased sales.
Promote Products and Services with Social Media
As we already know social media platforms have billions of active users so we can use social media for furniture businesses to promote furniture stores' products and services in a variety of ways, including through posts, images, videos, and contests.
Drive Traffic to the Website with Social Media Marketing for Furniture Stores
Furniture stores can use social media for furniture businesses to drive traffic to their website. With social media marketing for furniture stores, customers can learn more about their furniture products and services and make purchases.
How to Create Engaging Content for Social Media Marketing for Furniture Stores?
To create engaging content for social media marketing for furniture stores, furniture stores should focus on the following:
High-Quality Visuals of Furniture Products
People are more likely to engage with visually appealing content. Accordingly, social media for furniture businesses should use high-quality photos and videos of their products to showcase their beauty and functionality.
Content Relevant to Target Audience’s Interest
Furniture stores should share content that is relevant to their target audience's interests. This social media strategy for furniture business could include home decor tips, furniture trends, and customer testimonials.
Post Interactive Content
Social media marketing for furniture stores is the best way to generate leads. But for that, we have to engage with our audience. For that we can use interactive content, such as polls, quizzes, and contests, to engage their audience and generate excitement.
Use Storytelling to Connect with the Audience
Social media for furniture businesses can use storytelling to connect with their audience on an emotional level. They can share stories about how their products have helped customers create their dream homes or make their lives more comfortable.
Use Attention Grabbing Call to action
Social Media for furniture businesses should include a call to action in their social media posts. This social media strategy for furniture businesses could be something like encouraging followers to visit their website, sign up for their email list, or enter a contest. Socialpilot Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.
Best Social Media Strategy for Furniture Business
There are many social media strategy for furniture business but some of them are
Provide Values Through Your Social Media
When it comes to social media, customers want to see valuable and unique content that differentiates your furniture brand from others. It's important to tailor your content to your audience's preferences and interests.
This social media marketing for furniture stores can include sharing information about your products, such as dimensions, materials, color options, sustainability, price, and shipping options, but make it valuable.
Engage with Your Followers Through Social Media
Engaging with your audience is crucial to your social media success. For this social media marketing for furniture stores, one can ask questions, keep conversations going, and share user-generated content.
Different types of content can also spark engagement. Behind-the-scenes content puts a human face to your brand. Engaging regularly and consistently lifts your furniture brand's reputation and leads to increased sales.
Use High-Quality Visuals
Posting high-quality photos and videos is important to attract buyers. Consider what angles best showcase a product and convey its scale. Share beautiful, bright photos and videos to inspire people.
In this social media strategy for furniture business, you can use hashtags like #homedecor to increase your reach. To find relevant hashtags you can use hashtag tools that will make your posts more interactive.
Post Useful Tips and Advice
Don't limit your social media marketing to visuals. Use social media for furniture businesses to share informative posts on how to use furniture pieces and how-to videos on assembling items or cleaning surfaces.
Providing helpful content builds your reputation as a trustworthy source of furniture expertise. Providing informative and helpful content to your audience can increase engagement and build your reputation as a trustworthy source of furniture expertise.
Organic And Paid Social
Social media marketing for furniture stores is the best way to generate leads. So if you're looking for leads or trying to crack into a new market, consider organic and paid social media advertising.
With paid social, you can target your audience more precisely, bring your content in front of new customers, and get access to detailed data and analytics about your campaign performance. Paid social media advertising can help you reach your marketing goals more effectively and efficiently. Furniture stores devote 3% of their ad budget towards social media promotions.
Video Marketing Using Social Media
Videos are an excellent form of communication that can help you create a frictionless purchase experience. This social media marketing for furniture stores can include shoppable videos, training videos, product reviews, and demonstration videos.
Videos can help increase trust and highlight product features. Lastly, sharing testimonial videos from satisfied customers can provide social proof and increase trust in your brand.
Encourage the Audience to Generate User-Generated Content
Customers often need to visualize how furniture will look in a room before deciding to buy it. User-generated content, such as photos and videos from real customers, can be a helpful reference point.
You can use this content in social media marketing for furniture stores or your company website to showcase how your furniture looks in real homes and help customers make more informed purchasing decisions.
Pay Attention To Analytics
One of the most resourceful things you can use social media for is analytics. Use social media analytics to gain insights into your post and social media strategy for furniture business performance and how your followers respond to your content.
Optimize your social media marketing for furniture stores and build better customer engagement and support programs using this data.
Be Conversational And Not Just Promotional
Engage in a conversation on social media by joining an existing conversation, sharing topical content to encourage opinions, or asking a provocative question.
Two-way dialogue is more beneficial than just throwing content at your followers. Ensure that your content is relevant and addresses a specific pain point. Lastly, promote your sales without overdoing it on social media.
Use Contests and Giveaways
Using contests is a proven method for promoting your brand and products on social media. Set goals for your contests, such as increasing likes and followers by a certain percentage.
Consider running contests or giveaways to encourage people to sign up for your email newsletter or follow your social media pages. Contests are a great social media strategy for furniture businesses to engage with the audience and build a social media following.
Famous Social Media Platforms for Furniture Businesses
86% of furniture stores are on social media. Here are some specific examples of how furniture stores can use social media for marketing:
Instagram as Social Media for Furniture Businesses
Furniture stores can use Instagram to share high-quality photos and videos of their products. They can also use Instagram Stories to give customers a behind-the-scenes look at their business and to promote special offers. With 40% of business owners using social media to generate sales and 60% of shoppers learning about new products from Instagram.
Facebook as Social Media Strategy for Furniture Business
Furniture stores can use Facebook to create a business page where they can share information about their products and services, run contests and giveaways, and interact with customers. 88% of furniture brands market on Facebook.
Pinterest as Social Media for Furniture Businesses
A platform known for inspiration, Pinterest is perfect for furniture brands. 45% of users said Pinterest aided a home product purchase decision. Users often create boards for home décor and furniture ideas, making it a suitable place for businesses to showcase their products and inspire potential buyers.
Twitter as Social Media Marketing for Furniture Stores
While not as visually driven as platforms like Instagram or Pinterest, Twitter is still useful for sharing company news, engaging with customers, and sharing links to blog posts or other content. 60% of furniture brands use Pinterest and Twitter.
LinkedIn as Social Media for Furniture Businesses
If your furniture business also deals in B2B sales (like selling to offices, hotels, or other businesses), LinkedIn can be an excellent platform as social media for furniture businesses for networking and showcasing products.
YouTube as Social Media Strategy for Furniture Business
Videos can showcase furniture from all angles, provide assembly instructions, or offer interior design tips. A YouTube channel can be a valuable asset as social media for furniture businesses.
Houzz as Social Media for Furniture Businesses
Houzz is a home and garden remodeling and design platform with over 65 million active users. It is a great platform for social media marketing for furniture stores to connect with potential customers who are looking to remodel or decorate their homes.
Conclusion
Social media marketing for furniture stores can be a powerful tool for the furniture sector to reach their target audience, build relationships with customers, promote holiday promotions, and handle customer complaints.
By following social media for furniture businesses, furniture stores can create engaging content, use relevant hashtags, collaborate with influencers, run social media ads, and respond promptly to customer feedback.
To make your social media for furniture businesses more effective you need to manage your social media very efficiently and make impactful content. To maintain an up-to-date content calendar, which will enable you to keep your followers engaged and collaborate more efficiently with your team. Get started with social media for furniture businesses on all social media platforms easily using Creatosaurus. So get started with Creatosaurus now.
FAQs for Social Media Marketing for Furniture Stores
1. How do I promote the furniture store’s products and services on social media?
One can promote their products and services on social media by 1. Identify your target audience 2. Create engaging content 3. Use relevant hashtags 4. Collaborate with influencers 5. Run social media ads
2. How to use social media to build relationships with customers?
Ways to build relationships with customers:
1. Respond promptly to customer comments and messages.
2. Share behind-the-scenes photos and stories to humanize your brand.
3. Offer exclusive discounts, promotions, and giveaways to reward your loyal followers.
3. How to use social media to run holiday promotions for furniture stores?
To ensure a successful holiday campaign, plan at least a month, create a festive-themed campaign, offer exclusive discounts, use social media ads, and collaborate with other businesses for cross-promotion.
4. How to use social media to handle customer complaints?
Ways to handle customer complaints are to respond promptly, apologize and offer solutions, take the conversation offline if needed, follow up, and use feedback to improve.