Social media continues to increase in its effectiveness every day, and most companies are recognizing that social media's potential for communication makes it a trusted communication channel for B2Bs. LinkedIn is one of the most important channels for doing this now, and businesses are increasingly taking advantage of its expanding reach as a form of marketing.
For business-related social media content, LinkedIn is by far the most popular site for offering the category-specific guidance that you need to excel in the area of expertise, as LinkedIn's profiles are made to assist professionals to advance into thought leadership status and share their professional expertise.
According to an eMarketer survey, most professionals in the US market value LinkedIn the most for exchanging professional ideas and interests, and they find them to be their social platform most suited for professional content.
While it may be difficult for you to understand how LinkedIn thrives on an established company page, you may benefit from examining what's working and what's not for your own page.
To identify the most efficient ways to enhance growth, we have interviewed 10 industry experts to hear their favorite growth tips. By relying on these tactics, businesses everywhere can expect considerable increases in the value of their LinkedIn business pages:
- Use Rich Media
- Plan your updates as short as possible, sweet, and spicy
- Use the 4-1-1 Rule
- Use Tracking Links
- Don’t Use Links (Sometimes!)
- Use Showcase Pages to Highlight Your Brands, Business Units, or Initiatives
- Take Advantage of the Content Suggestions Tool
- Add Hashtags to Associate Your Content with Ongoing Conversations and Existing Communities
- Respond to Comments
- Engage Employees Outside Your Marketing Team
Use rich media
During CES, Lila King said about the video conference, “We’re moving from a text-based communication style to one that is almost completely visual.” While I’m not sure we should throw out our keyboards just yet, she was right that images and video can grab attention better than the most finely-crafted headline.
LinkedIn supports uploading native videos onto your Profile page. Try experimenting with varying the number of times your video is viewed by readers with their objective so that if you're intending to lead them to an alternative link, you'll be able to entice them with a short video that briefly highlights it.
Including engaging images on your LinkedIn Page's updates will help raise the interest of those who see them so that they have more time to keep an eye on them. We suggest that you attach images that measure 1200 by 627 pixels for all of Sponsored Content and organic updates. You can make versatile choices for no-stock photos, verifying that they're not identical to one another, use your own in-house images, or expand graphics using sites including Canva and Pixlr.
Update the cover image on your book cover regularly to improve its visual appeal.
Plan your updates as short as possible, sweet, and spicy.
You have only a few seconds to entice your users to something by clicking on an update. Don't forget to be straightforward with your user and tell them exactly what's in it for them in as few words as possible.
We recommend you stick to 150 characters or less. Use a personified character to add more appeal to your function. Ask an entertaining question, point out a salient piece of information in your link, or stimulate a little commotion.
Draw on your own experience Get in touch with your audience, i.e., eHealth professionals, what do you think about virtual reality? Is it already?
Use the 4-1-1 Rule
Most sales executives know of the 4-1-1 rule, where you request What has the 4-1-1? if you're curious to know the item.
The 4-1-1 rule says that for every single piece of content you share about yourself (or your organization), you should share an update from another source and, most importantly, share four pieces of content written by others.
4 Things 1-1 Rule Requires That You Share 4 other People's Posts about Them for each Content piece You Share About Yourself (or Your Organization), and You Must Also Share Other Persons' Articles Four Times.
Your new feed maintains the value of your viewers by featuring content that meets their needs, as opposed to making it a place for you to promote your organization's interests. For each of the posts that you link to from the company's website, create a minimum of two articles from external resources.
Use Tracking Links
The features of your LinkedIn Page make it a valuable marketing tool. It also comes equipped with analytics tools you can use to track the quality of each individual post and the number of likes and comments it generates. However, your LinkedIn Page do not simply end there.
After you have integrated the tracking code to your website, you can appropriately attribute the traffic each update receives to your site. Your LinkedIn Page can be an outstanding source for receiving an inflow of traffic.
Don’t Use Links (Sometimes!)
We typically encourage marketers to include links to their updates whenever possible.
In fact, we've found that posts with even a single link receive 45% more engagement than posts with no links.
On the other hand, even the odd post with no link can still acquire a great deal of engagement.
Use Showcase Pages to Highlight Your Brands, Business Units, or Initiatives
We've found that showcasing individual products or specific facets of your operation on Showcase Pages can help you emphasize what you offer to a specific audience. By making use of these webpages to highlight particular aspects of your brand, business, or campaign, you can offer your followers the choice to follow these details more closely.
Showcase Pages enable you to target a custom audience for each update. Spotlight Pages provide the same features as your personal LinkedIn Page. To assist you in maximizing your pages' effect, Spotlight Pages have the same posting options and analytics are available for your LinkedIn Page.
Take Advantage of the Content Suggestions Tool
The Content Suggestions tool allows you to quickly and easily find the latest topics or articles in which your target audience currently shows interest. The suggestions are based, in accordance with demographic factors, on location, industry, job function, and seniority.
The Conversation Ideas tool is ideal for choosing the right starting words for conversations, so it's especially useful when deciding which talks to include. When reviewing the conversation ideas, it might be helpful to see which queries for potential chats may be relevant.
Add Hashtags to Associate Your Content with Ongoing Conversations and Existing Communities
Part of the magicalness that is social media is the inherent capacity of any post to be discovered and further amplified by means of hashtags. They not merely enhance the findability of your content, they also demonstrate your audience which topics the contents of your post will have.
If you want to add followers from other existing communities, following the hashtags that other societies use is a sensible approach. Furthermore, remember to follow hashtags related to other thematic initiatives to make it easier for your community to discover everything else you've previously published related to that.
For better suggestion of hashtags, use #Tags tool of Creatosaurus.
Respond to Comments
Asking questions can generate lively discussions that respect individual rights. Friendly discourse with your partners will strengthen confidence in one another, resulting in greater trust and loyalty.
Showing your viewers that your Page is a dynamic and vibrant community they show, not just an unattended message board, is important. It helps those you have publicly responded to feel that what they have shared mattered to you. In addition, the idea that your content deals with issues that are important to others means the dynamic quality of your site is likely to create related interest.
Engage Employees Outside Your Marketing Team
LinkedIn Pages with several high-earning Followers gained their popularity because they set their method of operation with a team-centric strategy. The team in question includes Marketers, human resources executives, and other relevant professionals.
Share former employees' latest posts on your social media page. Encourage your followers to share your own content, as doing so will give your post additional visibility. Approach your work and build a rapport by surprising your team by sharing their latest achievement from your Page.
Reshare your staff's best mentions and LinkedIn content with the members of your team. Help to ensure your most important content is seen by as many staff members as possible by informing them when there is a post they may like to share. Tell your team's achievements by honoring them with shout-outs from your Page.
Following the tips provided will help to increase LinkedIn page growth and followers. It is important to be consistent with posting and engaging with followers in order to keep them interested. Additionally, using LinkedIn paid services can help to boost follower numbers and reach a wider audience. By taking these steps, businesses can see an increase in leads and conversions.
- What is LinkedIn?
LinkedIn is a popular online platform that connects professionals in various industries. LinkedIn is used for networking and finding jobs. LinkedIn has a large user base and is used for professional development, collaboration, and information sharing. LinkedIn can be used for professional research, finding new clients or partners, and building relationships.
2. Why is LinkedIn useful?
LinkedIn allows users to create profiles, connect with other professionals, and search for jobs. LinkedIn also offers a variety of features, such as groups and articles, that can help users stay connected and learn new information. Overall, LinkedIn is a powerful tool for professionals looking to connect with others in their field or find new opportunities.
Please consider sharing it with your friends and leaving a comment below. Also make sure you're following us on twitter because I share tons of awesome resource.